Blog Archives

Content creation for local business website

websitelocal

Web Content is the foundation of digital marketing success, no matter the channel on which that content appears. Content determines the businesses user and followers choose to associate with, how visitors choose to engage with your website, and for which keywords search engines find your site relevant.

If you’re like most small local business owners, you probably have no trouble talking to friends, relatives, business partners, and prospective customers about your business; the kinds of people you help, the pride you take in your work, what customers value about your business, and so on.

But it’s tough to find time to write about your business. It can be a struggle to find the exact right words to describe your business to the online world.

Worry not! Your website content creation in Malaysia doesn’t need to be perfect. In fact, it will appear more authentic to your customers—and probably be more useful to them—if it isn’t filled with refined marketing language, and actually able to answers their questions about your company’s products or services.

With that in mind, here are some ideas to get you started with creating content for your website:

What are the top things users look for?

Search engines provide a very simple method for researching the key phrases that your prospective customers are interested in: Simply visit any search engine’s homepage and perform a search. Prior to hitting “return” on your keyboard, take a look at the list of terms related to the one you typed in. These are generally the most popular words or phrases related to what you typed. Make a list of these terms and be sure to target a page on your website about each one. Repeat this process several times to develop a comprehensive list of subjects to start your content process.

Research keywords using Google Trends

Google Trends can provide you with a few more specifics around the relative search volume of each keyphrase that Google or Yahoo suggests. You can even zoom in to your specific geographic area to see just how popular certain phrases are in your city. Google will also suggest even more key phrases related to these phrases next to the geographic overlay, so don’t ignore these.

What are the top questions your customers ask you?

If customers are asking you the same questions over and over again offline, they probably have the same questions online as well—and may even type these questions directly into a search engine. Each of your top questions should have a full page devoted to it to maximize your ranking potential for each question.

What’s unique about the areas you serve?

From an SEO standpoint, it’s a best practice to create a page for each town, state or region that you serve. For example, if you’re a plumber looking for business in the major city in your state, you could talk about the history of the sewage and water system of that market on its own page, highlight subdivisions or condo buildings that have a higher incidence of plumbing issues, or list legal matters that have occurred over faulty pipes in that market. The more local the “scent” of a given page, the more likely Google and Yahoo are to rank that page.

Case studies of previous projects

You can also start a little bit closer to home, and feature projects you’ve worked on in a particular market. Be as explicit as you can about the services you performed, or how your products helped the customers achieve their goals. Case studies are one of the things that make your business unique, so stay away from using canned marketing-speak, and focus on telling stories that will help future customers relate to previous ones.

Customer interviews and transcriptions

The best way to help future customers relate to previous customers is through video interviews and testimonials. In the era of smartphones, it’s super-simple to film and upload video interviews to YouTube and embed them on your website. The personality of your clients and customers will really shine through the video. Make sure you include a text transcript of your conversation below the video so that you get keyword “credit” from the search engines also.

For your local website design in Penang visit heyram solutions. We offer free local business directory listing in Simpang Ampat, Penang.

This article first appeared in Moz.com

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International school in Simpang Ampat cost RM55mil

GEM Intl School Simpang Ampat

GEM Intl School Simpang Ampat

GEMS Education, the world’s largest kindergarten to secondary education group, will open a RM55mil international school in Bandar Tasek Mutiara in Simpang Ampat near Bukit Mertajam, Penang.

The Gems International School of Pearl City is a project undertaken by Gems Education and its local partner Maju Holdings Sdn Bhd via its subsidiary Gems Maju Sdn Bhd.

This is Gems Education’s first international school in Malaysia.

Gems Maju Sdn Bhd chief execu- tive officer Tom Collin said the school was scheduled to open in September 2015.

“It will have an initial intake of 300 pupils from kindergarten through to Year Nine under the tutelage of 30 education professionals,” he said at the groundbreaking ceremony which was performed by former prime minister Tun Abdullah Ahmad Badawi.

He said the school would cater to both local and international students from kindergarten to secondary education.

“We will offer a hybrid international and Malaysian curriculum including Bahasa Melayu, Islamic and Moral Studies, History, Art and Design, Music and Drama in a Malaysian context,” he said.

Collin said the company was also looking into building international schools in the Klang Valley, Johor Baru and in Sabah and Sarawak.

Source: TheStar

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Benefits of Adding your business in Local Directory in Malaysia

If you run a business in a town like Simpang Ampat, then it’s important for you to be listed in local online business directory like SimpangAmpat4u. The more places your business is listed, the more value your business will get from the Search Engines or Internet. The best part about it is these directory listings are free.

Benefits of listing your business in Local Business Directory:

  • It’s Free!
  • Make local customer visitors to your website and also builds incoming links to your business website.
  • You build credibility with search engines by your reliable efforts.
  • You build online reputation with feedback/reviews.
  • Have customers leave positive reviews of your business.
  • Post your classify news like job openings and property for sale for free.
  • In nutshell, it’s a free mini website for your business.

Most of these services offered for free, but you may opt to upgrade to Premium listing service which increases your business credibility and rank higher in the listing search page. Premium listing offers

Things to consider when creating your business directory listings:

  • Make sure your information and descriptions contains full detail about your business. (helps to retain credibility amongst search engines)
  • Make your business stand out by explaining the products, services, or pictures the town should know about.
  • Come up with keywords or keyword phrases about your business you think people will search for to find you and include them in your listings description and categories (example: electrician, batu kawan, 24/7 service)
  • Provide a comprehensive listing. It is essential to provide all the details about our business to help stand out from the competition (including name, address, phone, website, hours of operation, as well as deals, marketing, photos, etc.)
  • Keep the pages up to date and informative in order to remain competitive (the more you update your listings, the better your chances are of standing out and remaining competitive online)
  • Make sure to find your address in Google Map.
  • Good quality and equal size pictures make your business look professional.
  • Enable comment and review box for your customers to write (helps to create credibility and trust)

If you are interested in listing your business in SimpangAmpat4u but just can’t find the time, contact us, we can help. SimpangAmpat4u.com is Malaysia’s local business directory for Simpang Ampat town.

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Why Simpang Ampat?

penangbridge

When asked why Simpang Ampat is becoming the talk of the town nowadays, its gives us a reason to write this article. Basically as land for development on Penang Island becomes increasingly constrained, Simpang Ampat, with its strategic location advantages, becomes one of the most viable alternatives for land development in Penang.

Nearby town like Batu Kawan, is fast progressing with development of many bio tech industries in Penang Science Park and the Batu Kawan Stadium, the largest and most comprehensive infrastructure for sports and open air activities within the Northern Region. Another flagship is the Sultan Abdul Halim Muadzam Shah Bridge which links Penang island and mainland. Upcoming projects like IKEA and International University are on the way to be developed.

Property development in this township like Bandar Tasek Mutiara (Pearl City) & Project SA65 boost the town with burgeoning urban centers, ensure the easy accessibility of city amenities and commercial conveniences too.

Shopping lovers can look up to AEON Jusco Shopping Mall & Tesco Hypermarket in Alma town, which is only 5km away from Simpang Ampat. For those who loves Seafood, just head over to Batu Kawan where varieties of seafood outlet awaits you everyday.

With all this advantages, this town surely coming up fast under the radar of future development projects. So make a visit here one day and find out for yourself whether all the reasons above are true.:-)

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Hello Simpang Ampat!

Simpang Ampat Signboard

Simpang Ampat Signboard

Hello & Welcome to SimpangAmpat4u – your business junction to search and be found on the online world. From just being a small town in southern part of Penang mainland, this place is now progressing to be the next popular city in northern region of Malaysia.

Simpang Ampat which means Four Junction in English is located in Penang. The surrounding towns nearby this place are Bukit Mertajam, Jawi, Bukit Tambun, Alma, Nibong Tebal, Sungai Bakap and Batu Kawan.

As this small town now becoming ever popular, its time to get notice. Local businesses here are rarely found online and it becomes difficult for user to search them too. With all this points, SimpangAmpat4u was born to assist these small business and residents staying here.

If you are running a business in Simpang Ampat or nearby town, then its time to list your business here now. Just visit www.simpangampat4u.com today and get online.

Happy searching…:-)

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IKEA to build RM8 billion integrated development in Batu Kawan

IKEA Batu Kawan

Developer Aspen Vision Land, IKEA franchisee Ikano Pte Ltd and the Penang Development Corporation (PDC) have entered an agreement for a RM8 billion integrated development in Batu Kawan that will be built around the Swedish furniture icon.

The massive project will be headlined by a regional integrated shopping haven anchored by IKEA, and include a mixed development of residences, offices, medical facilities, a 20-acre park, an international school, standalone retail outlets and an integrated central transportation hub for Seberang Perai.

With the signing of the agreement this morning, Aspen and Ikano can immediately start preliminary measures such as conducting impact studies and market surveys before commencement of the project.

“We are opening up a full-sized IKEA store here so we will need an elaborate study to be completed first before works can begin,” Ikano managing director Christian Rojkjaer said at a press conference after the signing ceremony at the Royale Bintang Hotel here.

The first phase of the project will consist of the integrated shopping mall anchored by IKEA and is expected to start by the end of next year, with completion scheduled for 2018.

The second phase will include other components such as mixed development, high rise commercial buildings, school, office complex, healthcare facilities and a hotel. The entire project will take up to 10 years to complete.

The project is one of several planned in Batu Kawan, including a RM1 billion project consisting of an upmarket outlet shopping mall, a 300-room international-class hotel and a branch campus of Britain’s University of Hull.

The rising demand for land and projects based in Batu Kawan is due to the opening of the Sultan Abdul Halim Muadzam Shah bridge, which connects the small township to Batu Maung on the island.

Aspen and Ikano jointly bought 245 acres of land from PDC for RM483.95 million for the project.

The IKEA store and the first phase of the shopping mall will take up 30 acres while another 45 acres will be set aside for phase two of the shopping mall; the remaining 170 acres will be for mixed development.

Penang Chief Minister Lim Guan Eng, who witnessed the signing, said the whole development is in line with the state’s efforts to attract catalyst projects for Batu Kawan and the state.

The state, through PDC, also plans to build 11,800 units of public and affordable housing in the Batu Kawan area.

The above news is from The Malay Mail site.

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