Content creation for local business website

websitelocal

Web Content is the foundation of digital marketing success, no matter the channel on which that content appears. Content determines the businesses user and followers choose to associate with, how visitors choose to engage with your website, and for which keywords search engines find your site relevant.

If you’re like most small local business owners, you probably have no trouble talking to friends, relatives, business partners, and prospective customers about your business; the kinds of people you help, the pride you take in your work, what customers value about your business, and so on.

But it’s tough to find time to write about your business. It can be a struggle to find the exact right words to describe your business to the online world.

Worry not! Your website content creation in Malaysia doesn’t need to be perfect. In fact, it will appear more authentic to your customers—and probably be more useful to them—if it isn’t filled with refined marketing language, and actually able to answers their questions about your company’s products or services.

With that in mind, here are some ideas to get you started with creating content for your website:

What are the top things users look for?

Search engines provide a very simple method for researching the key phrases that your prospective customers are interested in: Simply visit any search engine’s homepage and perform a search. Prior to hitting “return” on your keyboard, take a look at the list of terms related to the one you typed in. These are generally the most popular words or phrases related to what you typed. Make a list of these terms and be sure to target a page on your website about each one. Repeat this process several times to develop a comprehensive list of subjects to start your content process.

Research keywords using Google Trends

Google Trends can provide you with a few more specifics around the relative search volume of each keyphrase that Google or Yahoo suggests. You can even zoom in to your specific geographic area to see just how popular certain phrases are in your city. Google will also suggest even more key phrases related to these phrases next to the geographic overlay, so don’t ignore these.

What are the top questions your customers ask you?

If customers are asking you the same questions over and over again offline, they probably have the same questions online as well—and may even type these questions directly into a search engine. Each of your top questions should have a full page devoted to it to maximize your ranking potential for each question.

What’s unique about the areas you serve?

From an SEO standpoint, it’s a best practice to create a page for each town, state or region that you serve. For example, if you’re a plumber looking for business in the major city in your state, you could talk about the history of the sewage and water system of that market on its own page, highlight subdivisions or condo buildings that have a higher incidence of plumbing issues, or list legal matters that have occurred over faulty pipes in that market. The more local the “scent” of a given page, the more likely Google and Yahoo are to rank that page.

Case studies of previous projects

You can also start a little bit closer to home, and feature projects you’ve worked on in a particular market. Be as explicit as you can about the services you performed, or how your products helped the customers achieve their goals. Case studies are one of the things that make your business unique, so stay away from using canned marketing-speak, and focus on telling stories that will help future customers relate to previous ones.

Customer interviews and transcriptions

The best way to help future customers relate to previous customers is through video interviews and testimonials. In the era of smartphones, it’s super-simple to film and upload video interviews to YouTube and embed them on your website. The personality of your clients and customers will really shine through the video. Make sure you include a text transcript of your conversation below the video so that you get keyword “credit” from the search engines also.

For your local website design in Penang visit heyram solutions. We offer free local business directory listing in Simpang Ampat, Penang.

This article first appeared in Moz.com

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KL-Padang Besar KTM ETS service from/to KL-Padang Besar

As most of know by now, the Electric Train Service (ETS) operating from Kuala Lumpur to Padang Besar and Padang Besar to Kuala Lumpur which starts in July, 2015 will stop at 15 stations.
There are 15 stops which are at KL Sentral, Tanjung Malim, Tapah Road, Kampar, Ipoh, Kuala Kangsar, Taiping, Parit Buntar, Bukit Mertajam, Butterworth, Bukit Mertajam, Sungai Petani, Alor Star, Arau and Padang Besar.
The Kuala Lumpur-Padang Besar or Kuala Lumpur-Padang Besar one way ticket costs RM80.
The train from Kuala Lumpur to Padang Besar, will depart at 9.30am and arrive at 3pm while from Padang Besar to Kuala Lumpur it will depart at 4pm and arrive at 9.15pm.
As for the ETS Transit train service plying Ipoh-Butterworth-Padang Besar and its return leg, which commenced on July 10, the train stops at all 24 stations.
Ten new stations introduced are Anak Bukit, Bukit Ketri,Bukit Tengah, Kamunting, Kobah, Kodiang, Padang Rengas, Simpang Ampat, Tasek and Tasek Gelugor.
The Ipoh-Butterworth train ticket is priced at RM23 while Butterworth- Padang Besar costs RM21.
The departure time for Ipoh-Butterworth is 5 am, arriving at 6.50 am, Butterworth-Padang Besar (7.30am-9.15am), Padang Besar-Butterworth (2pm-3.45pm) and Butterworth-Ipoh (5pm-6.50pm).
For a start, KTM Berhad will provide only one train service for each direction for both the ETS and the frequency of train service will be increased when the new ETS trains come into operation.
For further information, visit www.ktmb.com.my

etsservice[1]

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Air Terjun Junjung - JunJung Waterfall

Travelling towards the east side of Simpang Ampat, locates the green hill view where the famous Junjung Waterfall (Air Terjun Junjung) is located. The waterfall is located in-between Simpang Ampat and Kulim border in a town called Kampung Air Putih.

Junjung waterfall which is a bit further from the town area of Kulim and Simpang Ampat. Most locals will bring their family and friends over there for a picnic. Its open to the public daily.

Getting there is easy. From Kulim town, head over to the new police station building. You will see a traffic light right in front of the building. From there, turn in left (assuming the police station on your right) and follow the road all the way until you reach Junjung town, which is a small town. If you are coming from Simpang Ampat, go towards the Puteri Gunung in Jalan Tasek until you reach a traffic light junction, turn left and go straight untul you reach the Junjung Town. At the junction, turn right to Junjung. You will see a signboards (see picture below) to the waterfalls once you reach here. Ask the locals for more information if you are not sure.

Junjung Waterfall

Junjung Waterfall

The waterfall is located deep inside the village and once reach the place you will need to pay RM2.00 for each car entrance. Its a great place for family picnic and during weekends you may notice some crowd, so always go early to get a nice spot.

Junjung Waterfall

Junjung Waterfall

It has some kid pool size waterfall, for those with small childrens to play and for those adult who likes more challenging treks, head down under the path which takes you to bigger waterfall as below.

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

There are some shops selling snacks and foods.

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Junjung Waterfall

Address: Kampung Air Putih, Junjung, Kulim

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AEON Jusco Mall in Alma, Bukit Mertajam

AEON MALL ALMA BM

AEON MALL ALMA BM

AEON Jusco Mall in Alma, Bukit Mertajam is currently the largest shopping mall in Alma, Bukit Mertajam, Penang. It is located on Jalan Rozhan, just across from Tesco, Alma Bukit Mertajam. With the opening of this shopping mall on 4 June, 2014, AEON relocates from AEON Jusco Seberang Prai City, its former outlet at Bandar Perda, also in Bukit Mertajam, some 9 km away.

Some of the major brands with outlets at AEON Jusco Mall Alma Bukit Mertajam are Popular Bookstore, TGV cinema, Daiso, Switch, Samsung, Brands Outlet, Courts, Uni Qlo, D.I.Y, Padini Authentics and F.O.S. The Penang Library also operates a cyber library within the mall.

There are parking bays in the compound around the shopping malls as well as at the rooftop. The shopping mall itself has five entrances including four on the east side and one on the west.

There are numerous food outlets at AEON Mall Bukit Mertajam including Kenny Rogers, Sushi King, KFC, Nando’s and Subway. AEON itself operates a food court known as Food Avenue. There, payment is via a stored value card system where you purchase the card with value added to be used in making payment at the various food stalls. The card can then be topped up when the value is low.

Business Hours
Sun, Mon, Tues, Wed, Thurs: 10:00 am to 10:00 pm
Fri, Sat: 10:00 am to 10:30 pm

Contact
AEON Careline: 1-300-80-2366

AEON MALL ALMA MAP

AEON MALL ALMA MAP

Source: Penang Travel Tips

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International school in Simpang Ampat cost RM55mil

GEM Intl School Simpang Ampat

GEM Intl School Simpang Ampat

GEMS Education, the world’s largest kindergarten to secondary education group, will open a RM55mil international school in Bandar Tasek Mutiara in Simpang Ampat near Bukit Mertajam, Penang.

The Gems International School of Pearl City is a project undertaken by Gems Education and its local partner Maju Holdings Sdn Bhd via its subsidiary Gems Maju Sdn Bhd.

This is Gems Education’s first international school in Malaysia.

Gems Maju Sdn Bhd chief execu- tive officer Tom Collin said the school was scheduled to open in September 2015.

“It will have an initial intake of 300 pupils from kindergarten through to Year Nine under the tutelage of 30 education professionals,” he said at the groundbreaking ceremony which was performed by former prime minister Tun Abdullah Ahmad Badawi.

He said the school would cater to both local and international students from kindergarten to secondary education.

“We will offer a hybrid international and Malaysian curriculum including Bahasa Melayu, Islamic and Moral Studies, History, Art and Design, Music and Drama in a Malaysian context,” he said.

Collin said the company was also looking into building international schools in the Klang Valley, Johor Baru and in Sabah and Sarawak.

Source: TheStar

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